Tuesday, November 27, 2007

Artists and Fleas in Brooklyn is our new Saturday home base

So, we've got two days under our belts at Artists and Fleas in Williamsburg, Brooklyn. I can already see that if we stick it out we'll build a following there. The place is a great mix of stuff; and although there are established jewelry sellers at A&F, ours is different so we fit in fine. I really thought it would be an inconvenience to get there, but it takes just over a half hour - through the Bronx and Manhattan, then over the Williamsburg Bridge - no tolls, free parking ... MUCH more convenient than I thought it would be. People in the neighborhood are very cool - and appreciate what it takes to create. We'll have to see ... but so far we like it. We'll be there Saturdays - Dec 1, 8, 15 & 22 - and plan on going out there once a week.

We've decided its time to stop banging our heads against a brick wall (not literally, of course). For several years we've chased the holy grail keyword term - "silver jewelry" - getting very close to the top of the Google search engine for that term. But we really don't want to sell the same old tired silver jewelry everyone else has, and the sites at the top all sell the same stuff out of catalogs. Our strong point is that we make handcrafted silver jewelry - true artisan pieces - that they cannot get. At this time of year, sites like ours get pushed aside by the big sites competing for the same search terms that they couldn't care less about in July. So we now have a new plan. If it works out we'll be a lot stronger in a few months ...

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